百度百科怎么创建才好通过审核

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百科词条,内容权威、权重高。它就是用户的一个网络名片,具有强大的公信力,是网民获取网络信息的重要来源,对企业、对个人都有着非凡的推广意义。

不管是500强企业还是中小型企业,不论是网络红人还是影视巨星都拥有或正在建设自己的百科词条。

百科词条既然权重高,审核当然是十分严格的,很多时候,你创建的百科是否都陷入“修改-提交-审核-未通过”的死循环?

修改→提交→审核→未通过

↑ ↓

未通过←审核←提交←修改

为什么你创建的词条总是通过不了?

总的来说,有三大部分问题:50%参考资料问题+30%营销内容问题+20%因人而异的其他问题。

一、参考资料内容问题盘点

1 缺少参考资料

企业、产品,系列产品与品牌、商业活动、人物等创建百度百科,都需要有参考资料。

百科内容要求客观、真实,写进词条的内容需要附参考资料佐证,并且所有内容都要求能在参考资料中找到相应描述。

参考资料来源不权威

X 自媒体内容:微博、微信、博客、论坛

X 用户上传的内容:百科、文库

X 网页内容:标有自媒体来源于免责声明的网页、企业黄页等。——都不能成为创建百科的参考资料!

2 参考资料与内容不符

百科词条对参考资料的基本原则是,用户所附的参考资料需跟写进词条的内容容对得上。

比如,创建人物词条时,主要内容是人物的基本资料、生平经历、作品等,但编辑提供的参考资料是某某就某个学术问题提出自己的观点的媒体采访内容。——参考资料与内容不对应!

3 内容含有宣传性质

不得在词条中加入了任何与推销或宣传的内容。如词条中存在电话号码/邮箱地址/QQ/网址/二维码/微信号/YY号或其他联系方式的文字或图片。——在图片上添加联系方式,水印等也是不行的!

4 内容涉嫌夸大描述

百度百科为定义说明性解释,内容讲究客观精炼,需删除不确切、溢美夸耀的描述,减少形容词的使用,并且不收录个人观点。

二、词条内容问题盘点

1 内容与词条主题相关性低

相关的内容,就是能用一个“的”来连接词条名和目录名。一般来说,词条中所介绍的内容层级不应该超过两级。

2 词条名不规范

每个人物、事物应该有且只有一个标准的词条名称。标准的词条名应该为人物全称、企业全称等,不能使用复合词。如,编辑想创建李宁的词条——体操运动员李宁,造成了多义词的重复,正确的格式应该是——李宁(体操运动员)

三、其他类型问题盘点

1 内链不正确

内链,就是百科词条里的链接,会指向其他的百科词条。用户编辑词条时关键要细心。

常见的内链错误有:断词错误、无意义链接、重复链接、本词条内链、义项错误。

如:用户写到杜鹃花时,添加的链接却是杜鹃(鸟类)。——存在义项错误的问题!

词条创建失败的原因理解了,那么究竟如何能提高百科词条的通过率呢?以下四点是你可以提升和改进的点:

一、参考资料

1 文章内容内容需要包含词条创建的全部内容,但不能带有明显的广告性质。一般新闻稿对于企业、产品的做出介绍即可,不要刻意追求广告、夸大。

2 文章渠道发布要求

▲▲▲这个是重点,总结有三点要求:

1⃣一般的媒体网站不行,最好是网易、搜狐、凤凰网等这些大型的门户网站;

2⃣带有免责声明的媒体网站不行,譬如中华网,所以联系发稿渠道的时候一定要先看看这个网站的文章是否带有免责声明;

3⃣不能是开放性平台,如搜狐滚动,这一点是很多人忽略的。

通常需要使用经公众媒体传播的资料,具体如下:

1.“新华网”、“人民网”、“中新网”等新闻机构网站刊登文章;

2.“人民日报”、“光明日报”、“北京日报”、“陕西日报”、“南方周末”等中央及各地报纸刊物刊登文章;;

3.“中国政府网”、“中华人民共和国国防部官方网站”等中央和地方各级政府部门网站刊登文章;

4.“中国科学院网站”、“北京大学网站”等公立学术机构、教育机构网站;

5.“新浪”、“腾讯”、“搜狐”、“网易”等门户网站刊登文章;

6.“36氪”、“时光网”等垂直分类的媒体网站刊登的文章。

如果你的企业、产品、网站还是刚刚建立的,媒体还没有报道过什么信息,那么这个时候你必须主动联系康图营销,发布一些企业、产品介绍的文章了。

二、 图片添加

1 概述图片在添加概述图片时,要注意图片的一些掌握:防止图片有水印,模糊不清,无意义的图片;不能添加别的百科的图片——如果你在做百度百科,添加了图片有搜狗百科的水印,直接审核无法通过。

2 图片描述在正文添加图片,要求图片有相应的描述。

三、 内容编辑

1 避免主观性词语

避免主观性词语,要去除主观性、感情性、形容词性的词语,(例如:一流的服务、完美的品质、国际知名、我们公司、给您提供、让您可以、用户信赖等。)如果要使用全国首创、行业第一等具有排名性质的用词,需要权威的参考资料。

2 企业词条

企业词条可以尝试企业通道,专门为企业词条准备的词条,通过这个相对来说企业词条的通过机会会更大一些。

四、人工申诉

1 申诉成功

人工申诉。如果自认词条经过修改后已经没有问题了,可以尝试人工反馈,是有可能通过反馈,词条直接通过审核显示(不过机会渺茫)。

2 重复申诉

词条仍然无法通过,人工反馈结果会有一定的说明,严格按照反馈对词条进一步修改,确保符合要求。

百分百确认词条没有问题了,但是仍然没有通过,可以重复人工申诉。重复人工申诉也是有技巧的,记住两点:反馈语言要诚恳、有礼貌(你写的反馈信是给审核人员核查的,而不是机器);对于人工反馈回复,有过则改,无过则在重复人工申诉中说明情况,务必消除审核人员的疑惑。


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