刷了1W条抖音,我们发现这8类抖音必火

1070

这个乘着“短视频”的东风,同时倚靠“头条”强大推荐算法的短视频平台,正以势不可挡的姿态,逐步“入侵”并渗透着大多数人生活的方方面面。

 

 

而对运营者来说,显然,忽略「抖音」,无异于挖矿者对放置在眼前明晃晃的金矿熟视无睹,「抖音」这座金矿要怎么挖,不如先从第一眼能看到的“标题”开始?

 

 

「抖音」上也有“标题”

并且很重要?

 

 

 

「抖音」,区分于其他短视频平台的最大亮点,在于它独有的机器推荐算法——推荐群体“由小到大”进行扩增。

 

即先把内容推给一小部分被打了和内容相同标签的用户,通过他们的“反应”判断内容是否优质,值得再次推荐,再决定是否要将内容推荐的范围逐级增大。

 

而其中用户的“反应”,主要由以下 4 个指标进行衡量,分别为:完播率、点赞数、评论数、转发数。

 

总体而言,考验的都是内容是否足够吸引人,所以内容很重要这点不容置疑,然而在发布视频的过程中,还有一个部分同样举足轻重,也就是标题。

 

标题之所以重要,在于它决定了,用户因为什么而被吸引并点开视频,以及看完视频之后是否要留言说点什么和作者进行互动。

 

 

该部分内容一般会出现在已发布短视频的左下角,我们可以通过提问或者反问的形式来引导用户进行留言、点赞等,从而对应提高视频被推荐的机率。

 

另外通过加热门话题标签、艾特好友或者官方小助手,也能够在一定程度上加大内容被曝光的机会。

 

 

至于怎么写,我们刷了几天的抖音,整理出一份相对全面的,关于“标题怎么写”的类别清单,供你参考。

 

 

「抖音」标题类别清单

 

 

 

01

激起/表达感恩

 

 

 

“感谢那些一起陪伴我们长大的人。”

 

 

“等了老婆半天还没跟上来,回过头看到她在买自己压根就不喜欢吃的花生。感恩让我遇见了真的善良的女人。”

 

 

 

02

辛苦求赞求关注

 

 

“和朋友整整摆了一夜,累死了,发完视频睡觉。”

 

 

“你们要的《离人愁》来了,拍了将近四个小时我尽力了,书法都搬出来,鼓励我点下赞。”

 

 

 

03

国人情绪

 

 

“我们是上海警察,我们有权利查看你的护照。”

 

 

“D&G 一夜间在中国全面下架,中国是你惹不起的爸爸。”

 

 

 

04

对人钦佩/敬佩

 

 

“授衔了,今天起,终于成为了一名光荣的武警战士。”

 

 

“三里屯卖花老爷爷,还有人认识嘛?曾经为了给儿子攒手术费来卖盆栽,没有乞讨也不多收钱,值得敬佩!可怜天下父母心!”

 

 

 

05

教程价值类

 

 

“如何快速吃龙虾。”

 

 

“生活小妙招:油烟机滤油格难清理怎么办。”

 

 

 

06

有趣描述

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