荣耀硬核技术引燃MWC:志做拓荒者,不做跟随者

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目前,智能手机行业面临存量市场销量滑坡、创新技术瓶颈难关、发展前景不甚明朗等困局。当然,机遇与挑战并存。若能开辟出全新技术引领潮流,或将成为未来十年手机市场的行业巨头。国内外手机厂商们研发全新技术竭力破局,故而,我们得以在MWC 2019大会看到一款又一款的前沿技术产品。

作为互联网手机第一品牌的荣耀,自然不会错过此次盛会——携TOF立体深感镜头、魅眼全视屏和Gaming+三大硬核科技惊艳亮相。借此机会,荣耀总裁赵明公布了旗下最新旗舰荣耀V20全球销量突破150万台、荣耀8X全球销量破千万台的好成绩。

在行业赤潮的大环境下,荣耀逆势增长取得如此成绩,着实耀眼。同时,回到开篇的问题,智能手机行业应该如何破局?不妨以逆流而上的荣耀为例,一窥究竟。

坚持科技创新,荣耀逐渐加入领跑者大军

任何一个行业,都存在领跑者和跟随者,手机行业自然也不例外。回顾智能手机的演化史,前半程的全触控屏、大屏化和指纹识别等等,似乎都是由苹果三星主导。时移势易,到了后半段,无论是双摄、NPU处理单元还是全面屏,国产手机都占据主导位置。特别是荣耀,曾用AI双摄2.0引得手机行业相继模仿,现在的荣耀V20更是搭载了魅眼全视屏(punch hole),开启了全面屏3.0的新时代。

荣耀V20首创屏下摄像头技术,采用难度更高的“盲孔”方案,做到了4.5mm极致孔径,让整体视觉效果更好。继荣耀之后,三星推出了全面屏3.0新时代的手机产品。值得注意的是,最新推出的三星S10采用OLED通孔方案,是另外一条并行发展的路线。可以看到,坚持科技创新的荣耀,终于在全面屏3.0时代成功领跑,促进行业技术的正向发展,与友商们共同探索屏幕更多的可能性。

技术不断下放,荣耀与产业链伙伴共同成长

领跑者不断在前方开拓新技术,自然也让消费者以更经济的方式感受到前沿技术的普及。荣耀始终坚持推动旗舰技术下放,比如荣耀10搭载的AIS手持超级夜景技术,便在荣耀8X出现。此外,荣耀8X汇聚了旗舰级别的COF屏幕封装、AI双摄、GPU Turbo等多项前沿技术。因此,荣耀8X不到半年的时间内在全球取得千万台的销量,实则是荣耀硬核科技领导的结果。

此外,荣耀不断开发前沿技术,也是对行业上下游产业链技术的正向促进。就拿荣耀最新推出的TOF立体深感镜头为例,部分厂商提出该技术不成熟,但如果没有荣耀做,谁又能带领国产产业链的上下游共同促进技术的成熟呢?

需要强调的是,目前3D视觉成像在智能手机方面主要应用于双目立体视觉(双摄像头)和3D结构光(iPhone X前置结构)。然则,TOF立体深感镜头给业界提供了一套全新的3D视觉成像发展路线。此前,vivo也将TOF立体深感镜头应用于前置,荣耀则是将TOF立体深感镜头放置于后,以求获得深度信息,推动AR的发展。目前,荣耀V20已经带来了3D美体塑形、YOYO炫舞和体感游戏;荣耀也在积极和三方伙伴一起打造TOF生态。比起跟跑者的拿来主义,荣耀敢于创新、勇于推动产业共同进步的精神和做法,更值得点赞!

只有不断创新者,才能赢得市场与口碑

古语有云:前人栽树,后人乘凉。谁都知道“乘凉者”更加惬意,但在科技创新这条路上,荣耀立志做拓荒者,而非跟随者。依靠持续的科技创新和不断的技术下放,荣耀在2018年取得了销量和口碑的双丰收!

销量方面,根据权威市场调研机构GfK给出的数据显示:荣耀在2018年全球销量同比增长170%,俄罗斯市场已经成为TOP2品牌,在德国、芬兰等欧洲和中东地区的6个国家跻身TOP4榜单,在法国、英国和捷克共和国则进军TOP5之列。全球销量增长,多个国家进入销量前五名,这无疑是对荣耀科技创新主义的最好嘉奖。

口碑方面,汇聚本次MWC发布的三大硬核科技的荣耀V20,更是在MWC 2019大会上收获了满满的好评,《卫报》给荣耀V20打了五星好评,称其为“世界首款真正的punch hole手机”;Stuff则盛赞荣耀V20:“荣耀推出了同级别最震撼的一款手机,正式迈入了大品牌的行列”;Expert Reviews更不吝溢美之词表示:“荣耀V20绝对是近年来最具震撼力的手机之一。”

由以上不难总结出:增量风口下,跟随者尚且有汤喝;当潮水退去、存量当道之时,只有为行业发展做出贡献的厂商、只有不断为消费者带来技术体验新升级的厂商,才能收获市场和消费者的双双信赖。

这,也是荣耀实现“三年全球前五”目标的根基所在。


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