深度解析小红书信息流广告适合哪些行业

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在我国,20岁至60岁之间的女性消费者人数超过4亿,每年的消费潜力高达10万亿元人民币。围绕着女性消费、女性理财而形成了特有的经济现象和经济市场,被称为“她经济”。

“她经济”是未来产业链条不可或缺的一环,也是未来产业格局的新阐释。谁吸引住了女性的眼球,谁就赢得了市场主动权。

火热的市场环境下,小红书App脱颖而出,年轻女性争相在小红书社区里分享出国旅行、购物消费的生活体验,已然成为国内最大的生活方式分享社区。

国内最大生活方式分享社区

自2013年06月小红书App创立以来,从最初的几百万用户迅速聚集了2亿高质用户群体入驻小红书社区,长期霸占iOS App Store社交类排行榜榜首。

截止到2019年01月,小红书App注册用户超过2.0亿,成为国内最大的生活方式分享社区。其中,女性用户占比超过80%,一二线城市用户超过60%。

据数据统计,小红书App每天产生超过18万篇新笔记,用以分享生活灵感和消费信息,同时,超过90%的用户在小红书社区了解品牌和商品信息。

除个人用户青睐小红书App外,小红书也是各大时尚品牌争相入驻的社区平台。目前,在小红书App上入驻的品牌账号超过5000家,另有超过26000个品牌公共主页,品牌可在小红书App上通过内容与互动,传递品牌故事,建立与用户的联系。

一站式商业化生态布局

过去几年,小红书App的内容+社交平台,已经很好的证明了自己的用户价值。用户真实的品牌体验产生了长尾的消费决策影响,小红书App已成为品牌方看重的“智库”。

未来,小红书App将致力于打造内容、广告、交易相结合的一站式商业化生态。通过品牌号、品牌合作人互动话题丰富社区内容,并在内容营销基础上促进商业化变现,引入信息流广告和搜索广告的全新模式,在不影响用户体验的基础上实现高度转化。

小红书App全新开启信息流广告商业生态,通过品牌号发布原生笔记、品牌合作人发布原生笔记和站内推广页投放等形式,放大品牌传播内容。

在发现页投放信息流广告,可实现站内推广,填写表单留存客资,更加适合婚纱摄影、家居家装、教育等行业进行广告投放。

Q&A

Q1:小红书App有哪些限制行业?适合哪些行业?

A:限制社区、社交、金融、平台电商等产品,现阶段更加适合婚纱摄影、家居家装、教育等行业投放。

Q2:小红书App的广告位有哪些?

A:发现页信息流第6/16/26/36/46位。

Q3:小红书App的出价方式是?

A:采用CPC竞价模式,按点击计费。

Q4:小红书App支持哪些页面跳转?

A:现阶段可支持笔记页和站内推广页跳转。

Q5:小红书App支持哪些定向?

A:目前支持性别、年龄、地域、手机设备等定向。

Q6:什么时间开放广告投放?

A:预计3月25日。

Q7:品牌认证与账号认证的区别是?

A:如完成广告投放认证,可投放品牌合作人的笔记;如完成品牌认证+广告投放认证,可投放品牌合作人笔记/品牌账号发布的笔记。

Q8:品牌认证的流程及费用?

A:3个工作日内完成品牌认证,当前认证无需费用。

当流量能力、获客能力与后续变现能力成为企业营销推广的三大难题,走向商业化的小红书App就是解决所有问题的强大营销利器。

对于小红书App的商业化布局,你怎么看?


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