企业和人物宣传为什么要做百度百科

662

前言:做营销的,并没真正懂得百科的作用以及价值,今天就跟大家一起聊聊。

言归正传,先说说百科定义吧,百科就是一种比较专业的知识解答。根据中文解释,你可能说百科,不就是百度百科吗,最多还有搜狗百科之类。其实还有很多 ,比如360百科,互动百科,通信百科,建材百科等。国外最大的就是维基百科啦~如下图:

我图中收藏这种百科呢,前面可以理解为官方百科,后面可以理解为自建百科。比如拿丁香园来说就有丁香百科等。百科不是百度首创,应该是维基,就是那时人人都可以编辑的一种,但有专业人审核。再说到国内百科,公正如何,懂的人懂的哈哈,不展开了~

说说百科有什么用?企业为什么要做百科?(为下面我们什么做百科做铺垫)

上面有说到,但没说清楚是,以百度百科为首的百科产品,各行各业,这叫第三方百科平台,比如通信百科,只是垂直细分而已。另外一种百科,比如我是做媒体传播的可以做百科吗?当然可以,这就是自建百科。先看几张图:

百度将产品相关联关键词的百科排在第一页最前面

百度搜索关键词,百科关联内容排在最前面。

每张图不备注了,统一在这里说。图一是有机食品是什么百度搜索截图(啥,你卖有机食品非要每次就写吗?我就要哈哈),看到了百度自家靠前,哦还有一个互动百科(那 啥,不是给互动打广告,它们排名确实不错,而且花钱就可做,315好像说了的吧)

再看图2,我是微信里搜索的,当然现在绝大多数人不会用微信搜索,但微信给的是搜狗百科,为什么不是百度百科?你懂的。所以如果你要做品牌,最好是百度啊,互动啊,搜狗啊都做,毕竟它们各自站位不同哈哈。怎么不说360?一是360难一些,在百度这里,360没份喽。

再看图3,那些关键词像不像百科,那是五年前我们做的,基本全收录了,这种就是自建百科。

OK,写了这么大段,你应该懂了吧 。百科好处,如果第三方平台的,可信度高,别人觉得你牛,都上百度百科呢,二是排名好,是吧。还有就是正好符合SEO站内优化内链系统(啥,百度不是打击关键词堆砌吗,这个不是吗,这个真不是,除非你的页面百科是同一个关键词,而且全是)另外,一些朋友说内链系统怎么布局啊,去看百度百科内链就好了,下面继续。

如何做百科?

这个问题百科优化网分两方面来讲,不管你是做 SEO还是做营销的都要以得到参考,如果真有收获,不要忘记打个赏或者分享下,谢啦~

1、第三方百科如何做?

上面解释了第三方百科,我就不再啰嗦了,咱们实际举例。先说做百科准备什么东西或者说步骤哈~

——百科词条:比如:百科优化网SEO、支付宝服务窗、XXX,词条可以产品,人名,服务等等

——词条内容:这里面分很多,比如概要,时间,内容,图片等,具体看百科要求哈。注意事项:内容不要夸大第一,最好之类,一定客观公正哈

——参考资料:指你准备这个百科,一些参考资料,比如 新闻,比如某某机构,一定要权威的。

——渠道选择:比如是百度、搜狗、360、互动都上了呢,还是只上一个两个。

——自已做或第三方:如果自己做,需要你有账号,而且这个级别越高越好,新注册不用想了哈哈。第三方的话,比如你找做过的,能做的,比如百科优化网的机构就有很多这种账号,不过,当然现在百度越来越难了,据说是上了区块链技术。

举例,我的百度百科后台截图,很多词条,支付宝服务窗我2014年做的,已经浏览10万+了,至于广告在哪,你猜?

百度这些年把很多免费的业务都给关掉了,所以越早越好。

哦,补充下,你看百度百科的内链相当好。比如最近很多网站降权,说站内关键词相关怎么优化,记住,是相关。不要刻意,也不要乱放。比如我这里写到说降权,就可以把上一篇 降权文章放这里对吧。如上图一样,明白了吧。除此之外,内链也不要老一个词(官方说法叫关键词锚文本多样化),比如我做SEO顾问,难道我的每篇 文章都是内链SEO顾问,而且都链接首页:www.百科优化网.com,这些都是不对的。如果是SEO顾问服务,应该是服务那个页面。

2、自建百科如何做?

先说说为啥自建百科,百科内容哪里来(对,以前有朋友问我如何伪原创,这里算回复吧)

大家都知道,百度搜索流量怎么来的,再说下: SEO流量=收录X点击率,收录=网页数量X收录率,网页数量怎么来?百科就 是一个很好的方法呀。比如我开头说到装修平台一般都有百科,如图

那啥,不管老人还是新人SEO都会问,谁不知道网页数量重要性啊,可我们就个企业网站怎么搞啊。有人说新闻,我一个企业哪里天天新闻嘛。愁死了。是啊 ,所以百科是一个方向,还有像问答同样。我之前说上喽传媒用了百科关键词思路,上喽传媒用了问答思路,有几个人真正明白核心呢?不要说我简单,只是你还不懂而已,你能把一个简单做到极致,你就牛,别天天想着专百度漏洞,人在江湖漂,哪有不湿脚(jiao,读二声哈哈)

百科内容哪里来?

1,当年我做PCB,我连他是个什么东东都不知道,既然不知道,百度啊 ,百度百科部分内容可不可以用?

2、PCB我不知道,有这样的书啊,有电路图啊 ,我们买书回来拍照然后再整理到网页上;

3、有专业的论坛啊,我们去找资料。当然当时还有一个老大哥电子市场有电路图啊,有陈兄十年SEO指导啊

4、还有很多种,比如找外面人来写,UGC付钱,或者买一些资料,如果有,你就要展现更好。比如,那么多写SEO的,白杨的为什么还是有人看?

再说回装修,你搜索实木地板,你看看几大装修网站百科内容,都是大同小艺,他们没借鉴百度百科。早年百度百科的人人可编辑,可是众人智慧啊。你也许会问,我现在做还有用吗,什么行业可以做呢?

真心的说 ,只要有需求,就有用。比如你是做化工的,你知道细下去有几十万种词汇等着你,比如你就是卖机械的,我不做上万词条,一千个可以不?你也许会说,我没人做,那就没办法了啊。

所谓伪原创,你至少要原创一点内容。不要全抄,那种工作于人于已毫无意义,如果你是纯玩流量,你乐意就好。你也不要说,现在网站都没机会了,还认真做干啥。嗯,如果你不做网站,你干啥,现在熊掌号是机会,实在不行,学我扯扯淡(某些人眼里应该是这样的),原创下熊掌号排名要来了。

别说我从来没看到机会,别看什么火做什么,也别把五年前的方法还在用,与时俱进吧 。2019年已经来了,大家加油~


已有60位网友发表了看法:
1Lnode%3F 2019-06-17 18:23:29 回复
I truly wanted to send a remark to thank you for some of the pleasant advice you are writing at this website. My time-consuming internet lookup has at the end been honored with good quality facts to exchange with my friends and family. I would assume tha
I simply wished to thank you very much once more. I'm not certain what I would've used in the absence of the actual aspects revealed by you relating to this field. It became a alarming problem in my opinion, however , witnessing the very well-written fash
3Llebron 16 shoes 2019-07-03 05:10:18 回复
I truly wanted to post a simple message to be able to express gratitude to you for all the unique secrets you are placing at this website. My time-consuming internet research has now been recognized with high-quality insight to talk about with my co-worke
4Lkobe basketball shoes 2019-07-03 16:22:36 回复
Thank you a lot for providing individuals with a very brilliant possiblity to read from this site. It can be very pleasant and as well , full of a great time for me and my office peers to visit the blog the equivalent of three times in one week to read th
5Lgoyard bags 2019-07-04 05:45:37 回复
I simply desired to thank you very much all over again. I'm not certain the things that I could possibly have gone through in the absence of the creative concepts discussed by you on my area. It absolutely was a very distressing scenario for me personally
6Lnike air max 90 2019-07-04 17:46:38 回复
I together with my buddies came digesting the good tips and hints found on the blog and then unexpectedly I had a terrible feeling I had not expressed respect to you for those techniques. Those young men had been so passionate to read through them and now
7Lhogan outlet 2019-07-05 05:39:26 回复
I'm just commenting to make you know what a really good experience my cousin's child encountered browsing your blog. She figured out lots of details, not to mention what it is like to have a marvelous coaching nature to get a number of people very easily
8Lair max 270 2019-07-05 17:29:43 回复
I really wanted to type a quick note to be able to thank you for the magnificent secrets you are giving out on this website. My extensive internet lookup has finally been recognized with good knowledge to share with my two friends. I would claim that we r
9Lcurry 4 shoes 2019-07-06 05:28:05 回复
I enjoy you because of all of the labor on this blog. My niece enjoys engaging in investigations and it's really easy to understand why. My spouse and i hear all relating to the compelling form you deliver effective tactics through this blog and boost res
10Lyeezy boost 350 2019-07-06 06:08:10 回复
Whats up! I just want to give an enormous thumbs up for the good data you will have here on this post. I shall be coming again to your blog for extra soon.
11Llongchamp 2019-07-06 16:30:51 回复
I'm writing to make you know what a notable discovery my princess found checking your webblog. She discovered a good number of details, with the inclusion of what it's like to possess a great giving heart to make many others very easily grasp a number of
12Llebron 15 2019-07-07 05:37:36 回复
I have to show thanks to this writer for rescuing me from this type of condition. Just after surfing throughout the the web and obtaining advice which were not productive, I thought my entire life was gone. Existing without the answers to the problems yo
13Lnhl jerseys 2019-07-07 18:08:02 回复
I wanted to post you one bit of remark to be able to thank you so much as before for all the pleasant ideas you have provided on this page. It was certainly remarkably open-handed with people like you to allow extensively all that a few people would've di
14Lyeezy boost 2019-07-08 08:12:28 回复
I have to show some appreciation to this writer for bailing me out of such a dilemma. As a result of surfing throughout the the web and seeing thoughts which were not beneficial, I was thinking my life was over. Being alive minus the answers to the issues
15Lkyrie 5 2019-07-09 00:08:06 回复
I have to express some appreciation to the writer just for rescuing me from this type of scenario. After looking throughout the the net and coming across solutions which were not helpful, I figured my entire life was done. Being alive devoid of the answer
16Lcheap jordan shoes 2019-07-09 08:59:37 回复
I and also my pals appeared to be studying the excellent thoughts located on your site and before long I got a terrible feeling I never thanked the website owner for them. My people became as a result thrilled to read through all of them and have in effec
17Lcurry 6 2019-07-10 00:13:33 回复
My spouse and i got joyful when Raymond could round up his preliminary research while using the ideas he received from your very own web page. It is now and again perplexing to simply happen to be offering concepts other folks have been trying to sell.
18Ljordan retro 2019-07-10 08:22:01 回复
I precisely wished to say thanks once again. I am not sure the things I would've tried without the thoughts discussed by you relating to such field. It was actually an absolute horrifying setting in my circumstances, nevertheless witnessing a well-written
19Lyeezy boost 2019-07-10 15:16:08 回复
Would you be thinking about exchanging links?
20Lyeezy shoes 2019-07-10 20:41:12 回复
My wife and i have been very ecstatic that Raymond could finish off his investigations via the ideas he was given while using the web pages. It is now and again perplexing to just continually be giving for free points which some other people might have be
21Lmichael kors outlet 2019-07-11 07:09:15 回复
I am just commenting to let you be aware of what a remarkable discovery my wife's princess gained going through your webblog. She realized a good number of things, with the inclusion of what it's like to have an ideal teaching style to have many people ve
22Lnike air max 95 2019-07-11 18:46:55 回复
I simply had to say thanks once again. I am not sure the things that I would have followed without the tricks discussed by you directly on that area of interest. It was a frightful case in my circumstances, however , coming across a specialised way you ma
23Lreebok outlet 2019-07-12 17:03:27 回复
I want to convey my passion for your generosity giving support to those people that should have help on this important field. Your special dedication to passing the message throughout ended up being exceptionally productive and have helped folks much lik
24Loff white 2019-07-13 05:16:47 回复
I must express some thanks to you just for bailing me out of such a predicament. After looking out throughout the world wide web and meeting recommendations that were not helpful, I was thinking my entire life was gone. Being alive without the strategies
25Lnike air max 270 2019-07-13 16:34:10 回复
I simply had to thank you very much once more. I do not know the things I could possibly have undertaken in the absence of the type of ideas revealed by you about my industry. Completely was the challenging problem in my opinion, nevertheless finding out
26Lgolden goose 2019-07-14 05:40:03 回复
I definitely wanted to type a message to be able to express gratitude to you for the fabulous information you are posting on this site. My time-consuming internet search has at the end of the day been compensated with reputable facts to write about with
27Lyeezy boost 350 v2 2019-07-14 20:46:01 回复
There are certainly quite a lot of particulars like that to take into consideration. That is a great level to deliver up. I offer the thoughts above as common inspiration but clearly there are questions just like the one you convey up where an important t
28Lbape hoodie 2019-07-15 05:38:31 回复
I am writing to make you be aware of of the notable discovery my wife's child obtained going through the blog. She discovered lots of pieces, which include what it's like to possess an incredible teaching mood to let many people with ease learn several ha
29Ladidas tubular 2019-07-15 15:57:18 回复
I am also writing to make you know what a fantastic discovery our child obtained studying your webblog. She mastered a wide variety of issues, which included what it is like to possess a very effective coaching style to get folks with no trouble thoroughl
30Lkobe shoes 2019-07-16 04:42:57 回复
My wife and i ended up being so delighted that Emmanuel could carry out his web research while using the ideas he made out of your weblog. It's not at all simplistic to simply possibly be making a gift of information and facts which often men and women mi

发表评论

必填

选填

选填

◎欢迎参与讨论,请在这里发表您的看法、交流您的观点。