如何打造爆款短视频 攻心文案牢记这几点

1744

互联网行业几乎年年换风口,比如O2O、共享经济、电动汽车、比特币以及短视频等。近几年随着大众行为越发移动化、碎片化,这使得低门槛、低成本地分享生活趣事的短视频成了当下最火爆的娱乐方式之一,所以抖音、快手、秒拍、火山、西瓜、美拍、微视、小咖秀等短视频社交软件鱼跃而出。

打造爆款短视频,攻心文案牢记这几点!

 

短视频的优势在于传播力,在保持自身长处的同时,充分吸收了其他媒体的特点,成为集百家之长的新兴营销载体,可以说是整个互联和移动互联网生态链的重要一环。

相比于文字、图片、长视频等传统形式,短视频具有表达能力更强、创作门槛低、互动和社交属性更强等多重特征,可以更加直观、立体地满足用户间展示、分享及互动的诉求,我们由此进入读秒时代。

打造爆款短视频,攻心文案牢记这几点!

 

下面小编为大家介绍几种打造抖音爆款视频的小技巧和优质文案:

爆款短视频注意事项

  • 视频的时间需要超过7S(秒)。

  • 尽量作品以竖屏为先,横屏尽量少发。

  • 上传视频时,建议选择分类,并加上相符标签。

  • 一定不能植入硬广;

  • 一定不能让视频出现有水印、画质模糊等问题。

  • 一定不能有不良的操作,比如说出现武器、出现一些不该出现的镜头和画面。

如何写出优质文案?

1、蹭热点

老生常谈,每个运营人都知道蹭热点,蹭热点可以说是最简单易学的办法,可以在短时间内撬动非常高的流量,这是普通选题无法达到的。

2、低门槛

爆文背后很深入的一个逻辑叫做低门槛,任何爆火的东西都存在这样的逻辑。一篇老少皆宜或者广场舞大妈都能看懂的短视频,就很有可能成为爆款,因为它的传播成本非常低,不是只有特定人群才能欣赏。

3、产生共鸣

想要自己的短视频成为爆款就一定要和用户粉丝产生共鸣,共鸣分为正向共鸣和反向共鸣。

正向共鸣是别人对你的认同,反向共鸣是别人对你的不认同。认同会带来身份价值的体现,不认同会带来争论,两者都容易引发粉丝们的热议,从而带动话题,产生爆款的几率更大。

4、明星效应

明星对我们的生活拥有着足够的影响力,通过娱乐化的方式和用户进行情感互动,让用户在进行享受精神的同时传达我们自身的价值,不失为一种好方法。

明星相关除了娱乐八卦还可以写其他内容,和明星合作进行现场采访,聊天,这样的内容对于用户来说其实已经足够。

新媒体属于一个野蛮生长的行业,短视频更是如此,少了运营的魔术手,再好的内容也难以走到潜在用户面前。


已有526位网友发表了看法:
1Ljordan 12 2019-07-20 17:56:13 回复
Thanks a lot for giving everyone an exceptionally special chance to read critical reviews from this website. It is usually very kind plus stuffed with amusement for me and my office peers to visit your website at the least 3 times every week to read throu
2Lair jordan shoes 2019-07-21 14:58:54 回复
I have to show my appreciation to this writer for rescuing me from this particular issue. Right after surfing through the internet and obtaining concepts which are not productive, I figured my entire life was well over. Living without the strategies to th
3Lmichael kors wallet 2019-07-22 12:04:18 回复
I intended to send you one very little observation in order to thank you very much again relating to the splendid guidelines you've provided on this page. This has been really particularly generous of people like you to offer unhampered precisely what a f
4Lnike basketball shoes 2019-07-23 09:45:19 回复
I wish to convey my respect for your kind-heartedness giving support to visitors who have the need for guidance on this one situation. Your personal dedication to getting the solution all-around has been certainly valuable and has frequently permitted gir
5Lyeezy boost 350 v2 2019-07-24 04:08:18 回复
I抦 impressed, I must say. Actually hardly ever do I encounter a weblog that抯 each educative and entertaining, and let me tell you, you will have hit the nail on the head. Your thought is outstanding; the problem is one thing that not sufficient persons ar
6Lnike flyknit 2019-07-25 22:19:28 回复
I really wanted to send a quick message to appreciate you for all of the awesome points you are sharing on this website. My incredibly long internet research has finally been honored with reputable information to talk about with my co-workers. I would sup
7Lyeezy boost 350 2019-07-27 05:42:17 回复
I am just writing to let you be aware of what a incredible experience my wife's child experienced using your webblog. She came to find a good number of pieces, most notably what it's like to have a very effective teaching mood to have a number of people c
8L100% real jordans for cheap 2019-07-28 15:05:38 回复
I together with my buddies have been reading through the nice tips and tricks on the website and immediately got a horrible feeling I had not thanked you for those techniques. These boys happened to be for this reason very interested to study them and now
9Ladidas nmd r1 2019-07-30 00:11:53 回复
I would like to convey my respect for your kind-heartedness supporting people who need help on the area of interest. Your special commitment to passing the message all through was extraordinarily insightful and have helped individuals much like me to att
10Lyeezy boost 350 v2 2019-07-30 05:38:47 回复
There are some fascinating deadlines on this article but I don抰 know if I see all of them heart to heart. There may be some validity but I'll take maintain opinion till I look into it further. Good article , thanks and we would like extra! Added to FeedBu
11Lair jordan 2019-07-31 05:52:14 回复
Thanks a lot for providing individuals with such a nice opportunity to discover important secrets from this blog. It is always very pleasurable and also packed with a lot of fun for me personally and my office peers to search your web site minimum three t
12Lpg 1 2019-08-01 09:13:40 回复
I would like to show thanks to this writer just for bailing me out of this dilemma. Just after surfing around throughout the online world and meeting recommendations that were not pleasant, I believed my entire life was well over. Living minus the approa
13Lkobe shoes 2019-08-02 06:41:40 回复
I needed to create you one very small remark in order to give many thanks yet again for all the unique suggestions you have discussed in this article. It has been so shockingly open-handed with people like you to convey freely what exactly many people mig
14Lgolden goose sneakers 2019-08-03 06:03:17 回复
I and my friends ended up studying the nice information on the website then instantly came up with an awful feeling I never expressed respect to the website owner for them. Those people came absolutely happy to learn all of them and already have quite sim
15Lair max 270 2019-08-04 06:03:30 回复
I and also my pals were actually studying the best items located on your website then instantly I had a terrible suspicion I had not expressed respect to the web blog owner for them. All of the people are already for that reason glad to read all of them a
16Lyeezy boost 350 v2 2019-08-04 23:26:40 回复
Would you be fascinated about exchanging hyperlinks?
17Lcurry 4 2019-08-05 05:26:09 回复
I am also commenting to let you understand what a extraordinary experience my girl developed using your web page. She noticed several details, which included what it is like to possess a marvelous giving mindset to have the others completely fully underst
18Lmichael kors outlet online 2019-08-06 04:54:24 回复
Thank you a lot for providing individuals with an exceptionally wonderful possiblity to read in detail from this site. It's usually so useful and also full of fun for me and my office friends to visit the blog nearly 3 times in 7 days to study the latest
19Lair max 95 2019-08-19 15:56:01 回复
Thanks for your entire effort on this web site. My aunt take interest in conducting investigations and it's really obvious why. My spouse and i hear all relating to the dynamic ways you make vital guides on your web blog and therefore recommend contributi
20Llebron 16 2019-08-20 01:42:59 回复
I just wanted to jot down a small note to be able to say thanks to you for the stunning information you are placing on this website. My particularly long internet lookup has now been compensated with beneficial strategies to exchange with my guests. I 'd
21Lnike air max 97 2019-08-20 06:57:07 回复
I wanted to post you this bit of note so as to thank you so much yet again regarding the lovely tips you have contributed on this page. It has been quite strangely open-handed with you to give easily all that a number of people would have offered for an e
22Lsupreme outlet 2019-08-20 13:25:04 回复
Needed to send you one very small observation to help thank you as before relating to the pretty concepts you've contributed here. It's so strangely generous of people like you to grant publicly what numerous people could have made available as an electro
23Lmichael kors outlet 2019-08-20 22:37:52 回复
My spouse and i felt so fortunate that Peter managed to complete his analysis because of the ideas he grabbed when using the weblog. It is now and again perplexing just to happen to be giving away ideas people today could have been trying to sell. And we
24Lnike max 2019-08-21 05:32:56 回复
Thank you so much for giving everyone an extremely brilliant possiblity to discover important secrets from this website. It's usually so sweet plus stuffed with fun for me and my office friends to search the blog at the very least thrice in a week to find
25Lmbt shoes 2019-08-21 10:59:49 回复
My wife and i ended up being now fulfilled when Edward could carry out his inquiry through the ideas he had when using the web page. It's not at all simplistic just to choose to be releasing facts some others may have been making money from. And we also
26Lyeezy boost 500 2019-08-21 18:50:49 回复
I wish to express my gratitude for your kind-heartedness for women who must have guidance on that field. Your special dedication to getting the message all through turned out to be rather practical and has specifically permitted people much like me to rea
27Lgolden goose 2019-08-22 03:19:51 回复
I intended to draft you this very small remark so as to thank you so much over again on your exceptional principles you have featured in this case. It is really generous with you to offer extensively all most of us would've supplied as an electronic book
28Lmichael kors outlet store 2019-08-22 15:07:04 回复
I must show some thanks to the writer just for rescuing me from such a condition. Right after surfing through the world-wide-web and meeting suggestions that were not productive, I believed my life was done. Existing devoid of the strategies to the proble
29Llongchamp 2019-08-23 06:52:31 回复
I am commenting to make you be aware of of the exceptional experience my wife's child went through using your web site. She mastered plenty of pieces, not to mention what it's like to have an amazing teaching mood to make other folks very easily comprehen
30Lyeezys 2019-08-24 04:15:29 回复
Needed to post you this tiny word to give many thanks as before relating to the precious suggestions you've provided here. This is so remarkably generous with you to give easily just what many individuals could have marketed as an e book in order to make

发表评论

必填

选填

选填

◎欢迎参与讨论,请在这里发表您的看法、交流您的观点。